New

Scan food with clarity

Understand food beyond the label

A clearer view of scanning food to see how it’s made, and what it leaves behind.

Download NuTrace

An

interface

that

makes

ingredients,

processing,

and

sourcing

clear

at

a

glance,

without

unnecessary

detail.

Independent & ad-free

Funded by users, not brands.

Fast first, depth later

Explore in detail when needed.

Brief first, depth later

Explore in detail when needed.

Transparent methodology

Why it scored this way.

Transparent methodology

See why it's scored this way.

The full picture

Built to reflect the full context.

Designed to fit into everyday decisions. Clear summaries and deeper context when you need it.

Download for iPhone

Inside the app

Everything you need to scan with clarity.

Designed to reduce confusion around products by presenting information with restraint, structure, and clarity.

Scan & identify

Scan a barcode to match the product and generate a structured report in seconds.

Weekly reflection

A quick view of what you’ve scanned recently and what’s been driving the results.

Your scans at a glance

Processing

Nutrition

Ethics

Products scanned

Top driver: Nutrition

Products scanned

Top driver: Nutrition

AI Snapshot

A short product summary that highlights key drivers and how they may affect your health over time.

Layered breakdown

The report is organised into tabs so you can see nutrition, processing, additives, and ethics without getting lost.

See what matters to you

Select dietary needs, ingredient sensitivities, and priorities and see results reflect that.

Environmental Sustainability

Low

Medium

High

Essential

Animal Welfare

Low

Medium

High

Essential

See what matters to you

Select dietary needs, ingredient sensitivities, and priorities and see results reflect that.

Environmental Sustainability

Low

Medium

High

Animal Welfare

Low

Medium

High

Essential

How it works

From scan to clarity in seconds.

Scan

Snapshot

Layered breakdown

Scan a barcode of a product to generate a structured report in seconds.

85%

Data confidence on average

Scan

Snapshot

Layered breakdown

Scan a barcode of a product to generate a structured report in seconds.

85%

Data confidence on average

Built on evidence, not influence

Transparent methodology

No ads

Clear confidence levels

Sources included

What we measure

What NuTrace measures in every scan

01234

01357

01235

Nutrition quality

Balances what you want more of (fibre, protein) against what you want less of (sugar, saturated fat, sodium), using Nutri-Score principles.

01234

01357

01235

Nutrition quality

Balances what you want more of (fibre, protein) against what you want less of (sugar, saturated fat, sodium), using Nutri-Score principles.

01234

01357

01235

Nutrition quality

Balances what you want more of (fibre, protein) against what you want less of (sugar, saturated fat, sodium), using Nutri-Score principles.

00112

01235

Additives

Assesses additive load by type and amount, using current research and regulatory classifications.

00112

01235

Additives

Assesses additive load by type and amount, using current research and regulatory classifications.

00112

01235

Additives

Assesses additive load by type and amount, using current research and regulatory classifications.

00001

01235

Processing level

Places foods on the NOVA scale, from minimally processed to ultra-processed, to reflect how the product is made.

00001

01235

Processing level

Places foods on the NOVA scale, from minimally processed to ultra-processed, to reflect how the product is made.

00001

01235

Processing level

Places foods on the NOVA scale, from minimally processed to ultra-processed, to reflect how the product is made.

00001

00112

01235

Ethics & sustainability

Adds sourcing and impact signals where data exists (certifications, eco metrics, brand practices) and shows confidence when coverage is limited.

00001

00112

01235

Ethics & sustainability

Adds sourcing and impact signals where data exists (certifications, eco metrics, brand practices) and shows confidence when coverage is limited.

00001

00112

01235

Ethics & sustainability

Adds sourcing and impact signals where data exists (certifications, eco metrics, brand practices) and shows confidence when coverage is limited.

NuTrace shows what each score is built on.

Every score includes sources, coverage, and the drivers behind it. Limited data is marked, so nothing looks more certain than it is.

See what matters

Key drivers explained

Sources included in every report

Confidence shown

A clear confidence level when coverage varies upon a product.

Confidence shown

A clear confidence level when coverage varies upon a product.

Source-backed data

Nutrition and ingredients are tied to the underlying dataset.

Source-backed data

Nutrition and ingredients are tied to the underlying dataset.

Explainable drivers

The key factors that pushed the score up or down.

Explainable drivers

The key factors that pushed the score up or down.

Evidence highlights

Short summaries that relate to the proudct with links to the supporting research.

Evidence highlights

Short summaries that relate to the proudct with links to the supporting research.

Why NuTrace

Why people choose NuTrace

NuTrace adds what those often miss: clear reasoning, real context, and evidence you can actually check.

Built for trust and transparency

No ads. No brand partnerships. Your report is shaped by research and data sources not marketing budgets or fluff.

Evidence you can verify

NuTrace links the exact sources behind each claim. Open Food Facts, USDA FoodData Central, and supporting research from PubMed and OpenAlex.

Scores that match real life

Track your spendings

NuTrace doesn’t treat every product the same. It accounts for category and context of use, so the score doesn’t swing because of edge-case label maths. That keeps the result steady, more realistic, and easier to trust over time.

Automatically categorize your spending, track where your money goes, and gain insights.

Your priorities

Allergies & intolerances

Products scanned are flagged if the ingredients and additives don’t match your profile and preferences.

Diet & lifestyle filters

Highlights diet mismatches (e.g., vegan, vegetarian, gluten-free) in products so you can know if the product matches your nutrition in seconds.

Priority-based alerts

Extra attention on what you care about like sugar, sodium, additives, or ethical practices.

Common questions

Frequently asked questions

How does NuTrace calculate the overall score?

NuTrace builds the overall score from four pillars: Nutrition Quality, Additives, Processing Level, and Ethics & Sustainability. Each pillar has its own sub-scores and signals underneath it so you’re not just seeing one number, you’re seeing what shaped it.

How does NuTrace calculate the overall score?

Where does the data come from?

Why do products show a “data confidence” level?

Does NuTrace work only with barcodes, or can it read the label too?

Can I see the reasons behind a result, not just the number?